One of the cornerstones of good PR is audience targeting and management. This involves doing audience research and determining which demographics to target with your PR campaign. Once these audience segments have been identified, a well-designed PR campaign can manage the audience by playing on the demographic qualities that they have identified. For example if your company is most suited to young professionals between the ages of 20 and 30, your PR person should be implementing PR campaigns on media platforms that they access, and should not be focusing media that does not interest them. PR is the bridge between you and your target audience, and management thereof is vital.
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