A relatively new field in PR, the integrated campaign is designed to create a consistent brand message that spreads across of all platforms, thus creating a unified brand image for your company. It involves integrating online and offline marketing efforts as well as the internal communication of the company. A very simplified example of the start of an integrated campaign is to ensure that the company branding is always visible on every form of communication received. Thus the company logo will become associated with the company on every conceivable level. Although this is a minor example and a fully developed integrated campaign reaches much further, it illustrates the importance of being aware of the integration of your PR and communication efforts.
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