Product and Concept Testing

Product and Concept Testing

Before releasing a product to the public it is imperative that it be tested. The concept of the product should be measured against public interest to determine if there is a market for it, and secondly the product should be put through various tests in order to determine quality, durability, and sustainability.

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Other Research Services:

Usage & Awareness Studies
Brand Health Tracking Studies
Tracking Studies
Multi-Track Studies
Face to Face Interviews
Web Interviews
Product Overviews
Audience Maps
Online Research
Hot Spot Identification
Secret Shopper Services
Classic Research
New technologically Enabled Research
Analysis and Interpretation
Advertising Pre- and -Post Tests
Afrometer research
Brand Energy Research
Brand Equity Research
Customer Satisfaction Questionnaires
Target Audience Identification
Target Audience Profiling
Pricing Research
Product and Concept Testing
Reputation and Image assessment



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