Usage and Awareness Studies

Usage and Awareness Studies

Usage and awareness studies encompass providing insight into user behaviour, habits and their view of your company or brand. Therefore it focuses on how your product is used and how much awareness there of it out there. This in turn can help you identify potential marketing opportunities as well as marketing gaps.

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Other Research Services:

Usage & Awareness Studies
Brand Health Tracking Studies
Tracking Studies
Multi-Track Studies
Face to Face Interviews
Web Interviews
Product Overviews
Audience Maps
Online Research
Hot Spot Identification
Secret Shopper Services
Classic Research
New technologically Enabled Research
Analysis and Interpretation
Advertising Pre- and -Post Tests
Afrometer research
Brand Energy Research
Brand Equity Research
Customer Satisfaction Questionnaires
Target Audience Identification
Target Audience Profiling
Pricing Research
Product and Concept Testing
Reputation and Image assessment



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