Companies, People and Products.

Full Public Relations Company


Making it Happen is a specialized service provider, which extends its talents to various industries to serve a diverse market. Our team of professionals can strategize and execute our clients’ envisioned outcomes with excellence and enthusiasm.

We are a full public relations company and offer every service related to PR.

The objective of PR measures is to keep its target audiences informed and to persuade them to conserve a positive or favorable view of the organization, its leadership, products or its political or other decisions.

However, it is important to understand that public relations and advertising are not the same things. PR is the practice of managing the spread of information between an individual or organization and the public. This includes gaining exposure from the intended audience of an organization or individual, using topics of public interest and news items that do not require direct payment. This separates public relations from advertising as a form of marketing communications. Pertinent to the field of public relations is publicity and all the social channels in which to attain it.

The responsibilities of PR professionals include designing communications campaigns, writing news releases, working for or with the press, writing website and social media content as well as write speeches for organization leaders. They also arrange interviews for company spokespeople, act as spokespeople and prepare clients for press conferences, media interviews and speeches. Further, they manage company reputations, oblige branding objectives and event management as well as address internal perceptual influences and communications.


Audience Targeting and Management.

Audience targeting and management is vital to good PR. The responsibilities of this PR segment are to conduct audience research and establish demographics to which your PR campaign will be targeted. Once these audience fragments have been identified, a well-designed PR campaign can manage the audience by playing on the demographic qualities that were identified. For example, if your company is best suited to young professionals, PR campaigns would need to be implemented on social media platforms on which the identified market accesses. This is important in the sense that it will draw in more clientele and therefore more business, as you approach your specific target market.

To achieve successful PR there is a wealth of services in which to choose from and strategize, some of which needs to intertwine with others to accomplish the desired results. For further information about our extensive PR service, please browse our PR service options below or consult with an enquiry.

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